McCann Helsinki might have done the impossible: Turned Excel into a vehicle for romance. An interesting campaign for client Area Business Travel Agent wanted to speak straight to the cost-driven corporate account in charge of deciding how employees would travel. Using Excel — which might be an accountant’s only weakness — the agency made a ‘love story’ that communicated the importance of an employee’s travel well-being and distributed it to accountants via a personalized Web site.
Check this out: http://creativity-online.com/work/area-spreadsheet-the-love/26864
It makes you wonder how far can Excel go.
EXCEL can be Romantic
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